The 7 Deadly Sins of SaaS Marketing

SaaS Marketing Sloth
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The 7 Deadly Sins of SaaS Marketing – Sloth

Sin number seven is sloth. It’s easy to market to prospects, it’s hard to market to highly targeted segments. If you’ve noticed the customer-first trend in SaaS marketing, we’ve done our job. Marketing techniques are beginning to shift from focusing on the product to focusing on the customer buying the product or service a company […]

February 10, 2020
SaaS Marketing Greed
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The 7 Deadly Sins of SaaS Marketing – Greed

Sin number six is greed. Just kidding, greed in SaaS is good. If you underprice your product, you won’t be able to reinvest in your user experience or your growth marketing. You might win more users short-term, but long-term your competition will leave you in the dust. When you are pricing your services, you need […]

February 10, 2020
SaaS Marketing Lust
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The 7 Deadly Sins of SaaS Marketing – Lust

Sin number five is lust. Don’t fall in love with every prospect. While it’s important to listen to customers as an aggregate, don’t jump at every request. Know your target buyer audience better than you know yourself, and focus on them. If you try to be everything to everyone and make your product appeal to […]

February 10, 2020
SaaS Marketing Neglect
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The 7 Deadly Sins of SaaS Marketing – Neglect

Sin number four is neglect. No, it is not one of the original deadly sins, but it is essential. Don’t neglect brand impressions. Winning companies focus on metrics across every stage of the buyer’s journey not just on consideration and purchase. If you are going to gain new customers and new leads, your brand needs […]

February 10, 2020
SaaS Marketing Anger
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The 7 Deadly Sins of SaaS Marketing – Anger

Sin number three is anger. Users are bound to complain, even about small issues. Appreciate them for it and leverage them for opportunities for improvement based on their feedback. Build mechanisms to listen to them and respond to their needs. You can’t change your product to suit every person, but if there is a system […]

February 10, 2020
SaaS Marketing Gluttony
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The 7 Deadly Sins of SaaS Marketing – Gluttony

Sin number two is gluttony. Stop caring about how many users you have. Focus on the smaller, but much more profitable meal – how many paying users you have. Freemium is hot, but it’s not the ideal model for every SaaS business. If it is the wrong model for your company it can really limit […]

February 10, 2020
SaaS Marketing Pride
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The 7 Deadly Sins of SaaS Marketing – Pride

Let’s be honest, you’re not as good as you think you are. Your landing pages, your user experience, your onboarding process – all of it stinks today, compared to how good it could be and will be tomorrow if you focus on improving it. Learn how you can overcome your first sin of SaaS marketing […]

February 10, 2020